IT and Telecoms
- Market experience
- Customer insight services
- Customer satisfaction research for the IT services sector
- ORC Omnipanel
- Out of Box Experience
- Win/loss bid analysis
- Thought leadership research
- Web Assessment Services
- Applications of IT in research
- Employee research
- Case studies
- View our forthcoming seminars
- Benchmarking
The Portal Approach to Customer Satisfaction
Experience has taught us that CS can no longer be regarded as solely an independent exercise to rate a company’s overall service performance but needs to be seen as an extension of client relationship management.
There is therefore a growing requirement to integrate customer satisfaction data into CRM. However, this brings with it the imperative for the supplier to be highly reactive to issues should they arise.
Combining years of CS research with industry leading software development expertise, ORC International has developed a portal approach to high volume CS projects, which permit clients the following:
- Rapid and detailed access to survey information
- Delivery of CS data straight to the desk of a wide variety of stakeholders
- The ability to address ‘red flag’ issues when they arise
- The ability to exploit potential opportunities when they arise
Furthermore, portals can provide access to:
- ‘Traditional’ research output – aggregated data in tabular or graphic form, reports etc.
- Individual survey responses
- Project schedule/progress, project documentation, survey materials
Technology however, is only the user interface and all ORC International CS surveys are based on solid research disciplines and methods. ORC International remains committed to the highest standards of data collection, analysis and presentation at competitive prices.
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Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
