IT and Telecoms
- Market experience
- Customer insight services
- Customer satisfaction research for the IT services sector
- ORC Omnipanel
- Out of Box Experience
- Win/loss bid analysis
- Thought leadership research
- Web Assessment Services
- Applications of IT in research
- Employee research
- Case studies
- View our forthcoming seminars
- Benchmarking
Market Segmentation and Customer Profiling
Market assessment and measurement exercises are particularly challenging for businesses seeking to either understand how to penetrate new markets or to understand their own with greater granularity.
Through a particularly strong internal team of statisticians, ORC International conducts a wide range of business and consumer market segmentation exercises for both the private and public sectors (including central government departments).
We therefore have to be fully competent in conducting national and international segmentation studies based on robust sample design and delivered using innovative and easy to interpret statistical outputs such as:
- Key driver analysis
- Cluster analysis
- CHAID
- Perceptual mapping
- Multivariate regression analysis
- Conjoint analysis (adaptive and choice based)
ORC International reports produced from these segmentation studies, enable clients to devise tailored promotional materials and target sub-sections of their markets with ever increasing accuracy.
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Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
