IT and Telecoms
- Market experience
- Customer insight services
- Customer satisfaction research for the IT services sector
- ORC Omnipanel
- Out of Box Experience
- Win/loss bid analysis
- Thought leadership research
- Web Assessment Services
- Applications of IT in research
- Employee research
- Case studies
- View our forthcoming seminars
- Benchmarking
Customer Insight Services
Building profitable, lasting customer relationships begins with customer insight. Developing effective approaches to customer acquisition and retention can only be achieved through the application of accurate insights into customers and their evolving requirements.
ORC International has extensive experience of conducting strategic research programmes designed to support clients in their customer acquisition and retention activities. Working with global and domestic clients, ORC International has developed specialist practices based around the following core competencies:
- Corporate reputation and branding assessment
- Market segmentation and customer profiling
- Concept testing and new product development lifecycle research
- Customer satisfaction and loyalty measurement
ORC International combines expertise in understanding complex business issues with an ability to deliver customer insights that help clients refine their understanding of customers and potential customers in constantly adapting markets. Over many years, ORC International has developed and applied leading-edge research methodologies across the range of data collection techniques to uncover these insights for our clients.
Click here to contact the IT / Telecoms team >>
Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
