IT and Telecoms
- Market experience
- Customer insight services
- Customer satisfaction research for the IT services sector
- ORC Omnipanel
- Out of Box Experience
- Win/loss bid analysis
- Thought leadership research
- Web Assessment Services
- Applications of IT in research
- Employee research
- Case studies
- View our forthcoming seminars
- Benchmarking
A new and innovative way of maximising your mobile communications market research
The ORC OmniPanel, launched May 2006, is an innovative, timely and cost-effective way to keep in touch with what your consumers are thinking.
Set up as a targeted monitor of perceptions among early adopter/ pioneer mobile consumers, ORC OmniPanel is a traditional omnibus study incorporating an embedded subset of panel respondents. This strategy ensures that each of our clients can benefit from on-going Omnibus research as well as retaining the ability to conduct structured lifestyle, behavioural or usage studies amongst known ‘panellists’.
What does ORC OmniPanel offer that traditional research doesn’t?
- A low-cost, syndicated approach
- Research conducted every 2 – 3 months, keeping pace with an ever-changing market
- Fast fieldwork turnaround
- ORC OmniPanel has the capacity to include ‘proprietary’ questions
- Different respondent profiles can be targeted
- The use of innovative survey techniques such as virtual stimuli (form factors and promotional treatments) and on-line Choice Based Conjoint (CBC)
Click here to contact the IT / Telecoms team >>
Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
