IT and Telecoms
- Market experience
- Customer insight services
- Customer satisfaction research for the IT services sector
- ORC Omnipanel
- Out of Box Experience
- Win/loss bid analysis
- Thought leadership research
- Web Assessment Services
- Applications of IT in research
- Employee research
- Case studies
- View our forthcoming seminars
- Benchmarking
How it works
This innovative new research tool was specifically designed in order to continuously track mobile usage and attitudes, and to predict future buying behaviours.
Providing a highly cost-effective research option, with 1000 detailed interviews conducted every quarter, the ORC Omnipanel combines the benefits of using Omnibus research with the ability to conduct structured lifestyle, behavioural or usage studies amongst known ‘panellists’.
Respondents consist of 800 randomly selected respondents and 200 recruited panellists. This set of respondents is replenished quarterly, and the way that the research is targeted means it is easy to target different respondent profiles.
What markets does the ORC OmniPanel cover?
The first 2 waves of research will address the UK. With access to over 1,000,000 consumers across Europe, subsequent waves will also cover Germany, France, Italy, Spain, Benelux, Sweden. Subscribers will be able to specify other countries as required.
Reporting
The reporting of results is delivered conventionally through PowerPoint charting and through access to on-line cross tabulation, research analysis programme. This system then permits subscribers to conduct their own bespoke analyses.
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Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
