Healthcare
Market Segmentation and Customer Profiling
Market assessment and measurement exercises are particularly challenging for businesses seeking to either understand how to penetrate new markets or to understand their own with greater granularity.
Through a strong internal team of statisticians, ORC International conducts a wide range of business and consumer market segmentation exercises for both the private and public sectors (including central government departments).
We therefore have to be fully competent in conducting national and international segmentation studies based on robust sample design, delivered using innovative and easy to interpret statistical outputs such as:
- Key driver analysis
- Cluster analysis
- CHAID
- Perceptual mapping
- Multivariate regression analysis
- Conjoint analysis(adaptive and choice based)
ORC International reports produced from these segmentation studies enable clients to devise tailored promotional materials and target sub-sections of their markets with ever increasing accuracy.
Market segmentation and customer profiling case studies
Leading medical imaging manufacturer – market assessment
Large healthcare company – cellular process assay evaluation
Large healthcare company – competitive analysis
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Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
