Financial Sector Research
ORC ProtectionTrack
ORC ProtectionTrack monitors financial advisers specialising in individual protection business, assessing their perception of leading protection providers, while identifying key drivers of satisfaction. The study is currently in its sixth wave, having been launched in September 2005 with Scottish Widows, Scottish Provident and Scottish Equitable as founding members.
Quote
The study will provide clients with information about:
- Overall perception of their brand and future advocacy
- Rating against a number of choice criteria factors
- Rating against all service touch points including marketing support, quotes and illustrations, new business processing, claims, etc
- Key driver analysis
- Competitor benchmarking
Methodology
| Sample | 200 FAs |
| Method | Face-to-face structured interviewing |
| Frequency | Every six months |
| Next wave | April 2008 |
| Current members | 8 |
Click here to contact the financial services team >>
Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
