Financial Sector Research
Branding and image
We can identify and measure the core values of your brand, to help put you in a stronger position to differentiate yourself in the marketplace. Using innovative research methods and advanced modelling tools we can help you answer the questions:
What is our image?
How can we differentiate ourselves?
How can we measure the strength of our brand relative to our competitors?
What are the key drivers in the brand/customer relationship?
Client Example
Investment house - branding
A study conducted for a well-known investment house, which had recently undergone re- branding following a merger. The aims of the study were to:
- Assess the attributes of the pre-merger and post-merger brands
- Determine perception of the brand in conjunction with various intangible factors
- Monitor movement and positioning of key competitors
Telephone research was carried out with FAs to ascertain their opinions towards the brand and its competitors on factors such as: favourability, satisfaction and likelihood to recommend. Factor analysis and regression analysis were employed to determine the key drivers of favourability towards the brand.
The research has been used by the client to identify areas where there is the greatest scope for improving their profile amongst FAs.
Click here to contact the financial services team >>
Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
