Consumer Research
GamblerTrack
In a market characterised by change and innovation, reliable consumer data is an essential foundation for business planning. Now in its tenth year, GamblerTrack identifies the key trends in the dynamic UK gaming industry on an annual basis.
Methodology
Using a standard structured questionnaire, a representative sample of approximately 4,000 British adults aged 18 and over are interviewed over two weeks in November.
The survey covers the following games:
- The National Lottery games and Instants
- Other lotteries and scratchcards
- Football pools
- Fruit and jackpot machines
- Bingo
- Betting (in-shop, by telephone, on-course, at sports grounds and via the Internet)
- Casinos
Output
Your report will cover, for all the main games:
- Market size, in terms of total number of current players
- The number of regular and occasional players
- Detailed demographic and media consumption profile for each game
- The degree of cross-playing between main games
- Trends in all the above since 1996
- New/lapsed players in the last 12 months for each game
- Access and Usage of the Internet
- Advertising awareness
Buyers of the full report will have access to detailed analysis of all questions by a wide range of demographic and media consumption categories.
The next wave of Gamblertrack fieldwork will be taking place in November 2006. Companies who subscribe before fieldwork receive a 20% discount on the cost of the reports. For further details please contact Louise.Vacher@orc.co.uk
Click here to view article which appeared in “Research” magazine
Click here to contact the Consumer team >>
Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
