Consumer Research
Expertise and Approach
Expertise
The Consumer team works exclusively on the design and implementation of consumer research assignments for clients across a number of sectors, including tourism, travel and transport, leisure, hotels, retail and gambling serving both local and international markets.
Our philosophy is to tailor each project to the needs of the individual client and the particular characteristics of each market. Similarly, our reporting can take a variety of forms, from concise ‘highlights’ reports of aggregated findings, through to in-depth personal presentations and client workshops. Where appropriate we apply our advanced technology capabilities to provide innovative multiple reporting solutions, tailored to meet the needs of all levels of client companies.
We are committed to providing our clients with excellent service and this is accomplished through our research expertise and the effective project management of all research programmes.
Approach
All projects are overseen by a director and managed by one or more members of the Consumer team. This ensures that sufficient expertise is applied at every stage, from questionnaire design through to analysis and recommendation. We also work closely with a team of in-house statisticians from the outset of projects in order to maximise the usefulness of the data received by clients.
ORC International has also developed an innovative range of online research products and methodologies which, when combined with more traditional research techniques allow us to provide our clients with creative and effective solutions to their business needs.
Our approach is flexible and designed to meet each particular client’s needs. We handle all stages of project management, from questionnaire design through to reporting, analysis and recommendations.
We have a strong client base, comprising organisations such as Premier Travel Inn, The First Group, Eurobet Ltd, De Vere Hotels, Costa Coffee, Avis and The Competition Commission.
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Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
