Consumer Research
Ad-hoc Consumer Research
At ORC International we have extensive experience of conducting ad hoc Customer Research both in the UK and internationally, employing a variety of techniques across a wide range of sectors.
Our approach is flexible and tailor-made to meet specific client needs. We handle all stages of project management, from questionnaire design through to reporting, analysis and recommendations.
We aim to provide information to help guide your business development and shape marketing strategy, whether you need to assess customer satisfaction and service performance, evaluate your customer communication strategy or to evaluate promotional policies.
Quantitative Techniques
We employ a range of methodologies including on-line, postal, face to face (mCAPI) or telephone (CATI) to evaluate the consumer experience.
In addition to providing insightful reports, presentations and client workshops, we also offer web-based reporting. This is an effective way of maximising the accessibility and usability of a research programme for all those personnel who will be using it as it allows clients to view results on an ongoing basis.
Qualitative Techniques
We offer a range of methodologies, including:
Focus Groups: typically lasting 90 minutes with 7-8 respondents to explore range of behaviours, attitudes and opinions.
In-Depth Interviews: typically lasting 45-60 minutes, when the respondent profile is difficult to reach or when the subject matter is sensitive
Action Planning workshops: with key stakeholders within an organisation to explore underlying business issues.
Statistics for Insight
Statistical analysis can enhance most research projects and at ORC International we work with the statistics team from the outset of the research programme. We offer a range of analyses including Key Driver Analysis, segmentation techniques, conjoint analysis and business modelling.
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Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
