Business Sectors
Concept Testing and New Product Development Research
Developing new products and services or entering new markets without an understanding of all the issues can be full of risk. Understanding the potential for new products and assessment of the customer experience is critical to successful product development.
Using a range of qualitative and quantitative methodologies, ORC International can help you:
- Pre-screen concepts to ensure the most likely propositions are fully tested
- Assess customer reaction to new concepts
- Identify the optimum product mix via techniques such as conjoint analysis
- Understand how customers perceive and react to a product the first time they use it
- Conduct post-launch evaluation
Our viewing studio offers clients a unique opportunity to share consumers’ first impressions of a new product, while our MediaCam software allows us to capture on-screen navigation when testing website usability or set-up and installation processes.
Click here for details of our innovative Out-of-Box Experience methodology.
Click here to see a case study.
For further information, please contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
