Business to Business
Customer Loyalty Retention in the Water Industry
As from 2005, large business consumers have been able to purchase water from alternative suppliers.
A leading UK water supplier commissioned ORC International to conduct a customer satisfaction study among its major business customers, with a particular focus on customer loyalty and propensity to switch supplier, to reflect attitudes to the phasing in of competition into this market.
The research has enabled the company to develop its customer retention strategies.
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