Business to Business
Corporate Reputation and Branding Assessment
Branding, or more increasingly corporate reputation, is no longer just a communication issue, it is in its infancy as a financial reporting line item; a trend that is likely to continue to grow in importance over the next three to five years.
There is an increasing body of evidence demonstrating the link between financial performance and a strong reputation. As such, corporate reputation – in our estimation – is in transition from a ‘nice to know’, to a reporting mandate that will be ‘top of mind’ with boards of directors.
Through our dedicated corporate reputation management division, ORC International has developed research tools targeted at the measurement of company performance against its core brand values (or reputational attributes), based upon an understanding of the reputation management across a range of stakeholder interests and the crucial role it plays in improving overall corporate performance.
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Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
