Customer Research
Mystery Customer Research
Mystery customer research is a quantitative tool, which continually assesses the standards of service that are being delivered by your staff. It is a positive tool to help you improve your service.
Mystery customer research uses trained assessors who match the profile of your customer base – they are your customers reporting the “customer’s eye view”. Therefore you can be assured that the service they receive will reflect the same service that is being delivered to all your customers.
What does ORC International offer?
- A mystery customer fieldforce, trained to be objective and accurate
- An in-house mystery customer telephone unit
- Fast reporting of the findings
- Accurate reporting on time
- Tailor made reporting
- Full consultancy – we will not leave you to flounder under a sea of data
- Qualified executives with both client and agency experience
- International capabilities
ORC International can advise on a complete package of research that will meet your requirements. This may be qualitative research to understand your customers’ requirements or quantitative postal, telephone or face-to-face research with your customers or those of your competitors.
Click here to enquire about our customer research services >>
Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
