Customer Research
Customer Satisfaction Research for the Private Sector
In an increasingly competitive marketplace, today's consumers enjoy unprecedented choice, and many brands are now using superior customer service as a key differentiator from their competition. Retaining and increasing a loyal customer base is therefore crucial, and as a result customer satisfaction research has become an essential business tool - enabling organisations to better understand their customers, identify those elements of the offering which are of greatest importance to them, and focus efforts on these elements to ensure maximum impact.
Customer satisfaction is a key specialism at ORC International. Every client has different requirements and we tailor our approaches accordingly, using a combination of traditional research expertise with the latest technology. We undertake customer satisfaction research on a continuous or ad hoc basis and can advise on the most appropriate and cost-effective methodology; be it face-to-face, telephone, online, self completion or a mix. Our dynamic project management and reporting solutions provide fast turnaround and flexible access to the results.
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Alternatively, contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
