Applications of IT in Research
Web Analytics
Web analytics continue to play an essential role in driving business decision-making and, in the current economic downturn, understanding where business value is being added is critical.
Increasingly, there is greater convergence between web analytics, business intelligence and market research, allowing companies to gain a single view of their customers and leading to a significant contribution in driving actionable business decisions and meeting KPIs.
Although web analytics are increasingly being used by organisations, it is estimated that around 70% of users do not understand how to gain meaningful insights from the wealth of data available.
We are able to offer a comprehensive evaluation service, which will answer the “whats” and “whys” regarding the website, ensuring that actionable recommendations are achieved leading to a return on investment.
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Our team At ORC International, a leading global market research agency, the interpretation of quantitative and qualitative data is our business. |
Our services
Our services are intended to marry the best of clickstream data analysis with qualitative research and include:
- Web analytics vendor selection, set-up and configuration
- Best practice web analytics consultancy
- Analytic data analysis and interpretation
- Full website evaluations, usability testing, customer surveys and focus groups
- Definition and measurement of web KPI metrics
- MI reporting and dashboards
For further information, please contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
