Applications of IT in Research
Sample Design
When you embark on research it is not always feasible to conduct a census survey and interview everyone in your target market. Therefore we can design robust samples, which are representative of the segment of the population you wish to survey.
Types of sampling we use include:
- Simple random samples
- Stratified samples
- Cluster samples
- Quota samples
The team can weight sample results back to known population figures, and present clear indications of the accuracy and confidence of the results.
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