Applications of IT in Research
Data Cleaning
Whether you are in the public or private sector, you cannot ignore the importance of good data management. ORC Data Enhance ensures that you maintain the accuracy of your contact data. Identifying records that should not be mailed improves mailing performance by increasing response rates and ROI, reduces the reputational risk to your organisation and brand, and helps you to be compliant with data use legislation.
Features.
- Address management – PAF Address enhancement and re-formatting to Royal Mail standard.
- De-duplication – accurately identify duplicate records to reduce wasted mailing costs and avoid causing annoyance.
- Suppressions – maintain the accuracy of your data by removing gone-aways, deceased or those who do not want to receive particular types of communication.
- Single customer view – we can de-duplicate and consolidate data from several sources, so that a full picture of your customer data is presented, for improved analysis and intelligent marketing campaigns.
We can provide you with a free data health check report plus a breakdown of costs involved should you wish to proceed with any work. To take advantage of this offer contact Marketing on 020 7675 1151.
Benefits
- Reduced cost – money and valuable resources are not wasted by mailing people at their previous address.
- Environmental Impact – accurate data has a positive impact on the environment by lowering the number of wasted mailings that are produced and sent.
- DPA compliance – ensure your data is within data use legislation and industry regulations as set out in the Data Protection Act.
- Reduced brand/reputational risk – removing the risk of non-compliant mailings minimises the risk to your brand and reputation.
To visit the Data Management Services microsite please click here
For further information, please contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
