ORC International Case Studies
Arqiva – broadcasting engagement internationally
Arqiva is a market leader in an increasingly digital world, providing much of the infrastructure behind television, radio and wireless communications in the UK and with a growing presence in Ireland, Europe and the USA. With a heritage going back well over 50 years, Arqiva has earned a reputation based on its high standards and professionalism.
After a company sale in 2005 which caused
great organisational change, the Arqiva Board
became committed to improving how staff
were surveyed, and to ensuring that the results
were used in an effective way. The company
wanted a reliable and robust survey that
measured employee opinions and identified
common views, differences and key drivers
that could then be acted upon.
Going online
ORC International developed a survey that
could be delivered entirely online, enabling
Arqiva’s employees across the world to
express their opinions. Despite all the
changes the company has faced, whether
organisational or caused by prevailing
economic conditions, Arqiva has continued to
maintain its determination and focus that its
employees’ opinions are integral to business
success.
Staff are surveyed at the same time
each year, enabling Arqiva to benchmark data
annually using ORC Perspectives – our
benchmarking database containing data from
more than 300 organisations and 1.4 million
employees – and to track trends within the
survey. This allows development of robust
action plans, helping to ensure that response
and engagement rates continue to climb.
Going down under
In 2008 Broadcast Australia – a sister company of Arqiva responsible for the operation and development of a vital infrastructure network throughout Australia – appointed our Australia office to develop its staff survey.
This decision was based on our clear focus on employee engagement and the successful collaborative relationship developed in the UK between our companies over the years.
Going for engagement
Whilst Broadcast Australia has conducted staff opinion surveys on an ad hoc basis in the past, in 2008 the focus was firmly on employee engagement. The company achieved a response rate in excess of 80% – a huge improvement on previous surveys. Feedback is currently being communicated throughout the organisation to ensure Broadcast Australia’s continuous improvement programme is involving employees at every level.
For further information, please contact Marketing on 020 7675 1151 or e-mail website@orc.co.uk
